Privacy Policy

Privacy Policy

We have drafted our Privacy Policy to explain to you in a transparent manner how we use your personal data at Lovebox.

We are a French company, our registered offices are located at 30 Avenue Felix Viallet, 38000 Grenoble, France.

If you do not find the answer to your questions, do not hesitate to contact us by email: 

1. What data is collected?

The use of Lovebox products and services results in the collection of data that directly or indirectly identifies you.

The data that directly identifies you can be your first or last name, your email, etc. We may also collect data that does not allow us to identify you instantly. This indirectly identifying data may be the last message sent on a Lovebox.

The protection of all this data is at the heart of our Privacy Policy and we are committed to applying an optimal level of security to it.

2. What’s at your disposal to keep control of your personal data?

You must always have the means to protect your privacy when using connected objects. At Lovebox, we believe that we must support you and best protect your privacy by guaranteeing you the following rights:Right to access your data

Your personal data is and must remain easily accessible. We also give you the opportunity to export your personal data in an open format so you can store and access it easily.

  • Right to rectify your data

  • At any time, you may rectify, complete, delete or update your personal data as a result of an active action on your part. This can be done by email

  • Right to object to the processing of your data

  • You may object, for legitimate reasons, to the processing of your personal data by contacting This action may affect your use of Lovebox products and services.

  • Right to protect your data

  • At Lovebox, we use different methods to secure your data. To access your data, you must have a password-protected account.

  • Right to forget: deletion of your account

  • At Lovebox, we give you the right to delete your personally identifiable information by deleting your account by contacting us at

    3. When and which data is collected?

    Lovebox objects and services collect data when you use them. In this way, you provide us with data:

    When you visit and use our sites and services

    When you create a Lovebox account

    When you use our applications

    When you activate and use a Lovebox product

    When you contact our customer service department

    We wanted to detail and explain these different cases so that you could be informed about the means of data collection.

  • When you visit and use our sites and services

  • When you use our site, or when you participate in our events or answer our questionnaires, we collect certain data. Some information is collected, even if you do not have a Lovebox account. This can happen when you view pages, participate in surveys, contests or events, write a comment on our site, share a page on a social network, order a product, etc.

    When you order a product on our site, we must keep certain information about your order, such as your shipping or billing address, even if you choose the option to order without creating an account. However, we will never be able to know your bank details since payment transactions are made with our partners.

    We also use cookies on our site.

    We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here. In order to access, modify or delete your personal information collected by Rakuten, go here.

  • When you create a Lovebox account

  • Creating a Lovebox account allows you to use Lovebox services and applications. You will then have to provide us with certain data to identify yourself. Your Lovebox account is the central element of our services. It allows you to interact with Loveboxes. Data is collected and used when creating an account and/or user profile, logging into your account, ordering a product from your account, adding a photograph, etc.

  • When you use our applications

  • The use of our applications requires the creation of an account. Through the applications, you will be able to use Lovebox products and services, interact with them and access all the features offered by Lovebox.

    To do this, some data is provided to us when you download, install and use the application's features. This is the case when you send a message from a Lovebox.

  • When you activate and use a Lovebox product

  • Lovebox products store the last message received.

    Data is transmitted to our servers when you synchronize your product with our applications or connect your product to your Wi-Fi network.

    §  When you contact our customer service department

    When you contact our customer service department, you provide us with information that allows us to identify you. The information transmitted remains confidential when you contact us through our website.

    In order to respond to your support request, some of your data may be temporarily transferred to our teams until the problem is resolved. We ensure that our teams strictly comply with our privacy policy.

    4. How is your data used?

    §  To present your data and offer you innovative services

    The data produced is presented to you through our applications.

    §  To improve Lovebox products and services

    In order to improve our products and services and guarantee the availability of our platform, we keep a brand - in the form of connection data (logs) - of the operations carried out, in accordance with Internet standards.

    We never work with your data when it identifies you unless you have given your prior consent. This may be the case to solve a problem you have reported to us: When you contact our customer service.

    §  To provide you with information

    We may use certain data to provide you with surveys, contests, coupons or events in which you may participate. Also, by the same means, we will communicate information about our products such as new features, commercial offers from Lovebox or our partners, or to announce new products.

    If you no longer wish to receive this information, simply contact us at

    §  To perform statistics and/or analyses of aggregated and/or anonymized data

    We undertake never to sell your personal data without your consent. At Lovebox, we believe that data can also serve the collective interest. We may carry out statistics and analyses using previously anonymized and/or aggregated data. This helps to protect your privacy.

    §  To create personalized ads

    5. When do you allow us to share your personal data?

    You can share your personal data freely. However, it is imperative for us to obtain your prior consent when personally identifiable information is shared.

    §  When we are required by law to do so

    Certain laws, regulations, administrative decisions or court decisions may require us to disclose certain personal data to third parties. Unless we are prohibited from doing so, we will inform you as soon as possible if we need to transmit any of your data.

    6. How long do we keep your personal data?

    Unless the law requires us to do so for a specific period of time, we keep your personal data for a period of time that does not exceed the period necessary for the purposes for which they are collected and processed. Thus, we keep your personal data attached to your account until you delete it.

    7. Where is your personal data stored?

    To ensure the security of your data, it is stored and processed on Heroku's secure servers.

    8. At what age can I use Lovebox products and services?

    You must be over thirteen (13) years of age to create an account and use our products and services.

    You should be aware that if you are a minor, your parents or legal guardians (hereinafter referred to as "Parents") must give us their consent by contacting our customer service department. Our teams will answer any questions you and your Parents may have about the use of our products and services as well as rules regarding the collection of personal data.

    If we come into possession of data from persons under thirteen (13) years of age, or from a minor who has used our products and services without the consent of their Parents, we would be obliged to permanently delete the data from our servers when we are notified.

    9. How do we protect your data?

    Your data is mainly stored on Heroku secure servers equipped with state-of-the-art security equipment combined with advanced security techniques and procedures. Access is strictly restricted and requires various security controls, including security personnel, security gates, and biometric readers. Remote access to these servers is severely restricted and controlled.

    10. How do I delete my Lovebox account?

    We allow you to delete your user profile directly from our applications.

    To delete your account, simply contact our customer service department at

    The data that directly identifies you will then be deleted from our production servers. However, the data can be stored within the secure backups that we regularly perform. This is why your data may remain on our servers after your request.

    In order to guarantee your free access to your data, we will give you the opportunity to store your data locally before deleting your account. We do this through a secure procedure.

    11. Can the privacy policy change?

    We may modify our privacy policy to adapt to your needs, to the evolution of the law or when we develop our products and services. We will inform you when these are changed.

    Last modified: November 30, 2016